Deep consumer insight,
rigorous analysis and practical strategic advice.
Kodama Consulting provides research and consulting services to B2C and B2B clients, primarily in the technology, financial services and telecoms sectors.
Our team is based in the UK and Spain but operates globally, working with a network of trusted partners.
We are committed to helping our clients address their business problems in a logical and professional manner without overcomplicating the issue at hand.
Our services
Consumer insights
Understanding how consumers engage with clients’ products and services
Exploring cultural and contextual drivers of consumer behaviour
Customer journey mapping
Market and proposition strategy
Evaluating the structure and dynamics of markets
Market sizing
Competitive landscape analysis
Identifying and quantifying opportunities
Developing go-to-market plans
Corporate strategy
Determining how clients can optimise their allocation, organisation and management of resources
Helping clients develop business cases for internal initiatives
Supporting clients as they take proposals through internal governance processes
Developing business plans for new market entrants